Being a Zipster is like being part of a club, where all the members are responsible for the good shape of the business. Every user is constantly reminded about the importance of leaving the car clean, in good shape and with enough gasoline. This reflects the commitment of the company and the trust it is trying to build with customers.Īlso, there is a continuous message of responsibility directed to the community. Just be aware of the time you selected to return it.Īs mentioned above, the company has the ambitious goal of having a zipcar location less than 10 minutes away of every member and major city. All of them are covered by the price and the membership. You don’t have to worry about the miles, the gasoline or the insurance. You just have to walk to the car you selected. As soon as your rental time starts, your card will activate and open the car. Moreover, the same zipcard that identifies you as a member works as the car’s key. With only one tap, a member can reserve a car. Through the phone or the computer, every member can see all the zipcars that are available when and where needed. The platform is extremely simple to understand. These can be summarized in the following elements: ![]() The operating model of the company has several characteristics that reflect the effectiveness of the business. ![]() Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activistsĪs a car sharing platform, “Zipcar offers its members the freedom of on-demand access to a fleet of vehicles at any hour of the day or night, in their neighborhood or in any of our Zipcar cities and locations, without the cost of hassles of vehicle ownership” (3)
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